Growth retainer UK

Somii

Somii is a new UK wellness brand making daily strips: one for the morning, one for the evening. A new product has a harder job on social than a restaurant or a barber. Before anyone can want it, they have to understand what it is. The brand already had a strong, premium look. It needed content that explained the product in seconds and showed it as part of a normal, busy day.

somiihealth.com

Two hands holding Somii's morning and evening strip boxes in front of a leather jacket

Now working with us

Why this is won or lost on a phone screen

Nobody searches for a product they have never heard of. A new consumer brand is discovered in the feed, so the first few seconds of every post have to answer what it is, how you use it and why you would bother. Short-form video and carousels are the formats that can do that at the speed people scroll, and they only work if they are consistent enough to build recognition week after week.

What we did

Product photography

A studio shoot of the range in the brand's own Bordeaux palette: hero packshots, morning and evening setups, and the product in hand. Every post and product page now has imagery that looks as premium as the packaging.

A content plan built on real questions

Month one is planned around what a new customer actually asks: what it is, how to take it and who is behind it. Those answers become the posts the profile leads with, and later content links back to them.

Short-form video and carousels

A steady weekly rhythm of video and carousels for Instagram and TikTok, much of it filmed at the events where people try Somii for the first time.

Built to scale with paid

The best-performing organic posts are the ones we put budget behind, so ad spend backs content that has already proved it can hold attention.

The numbers

Started October 2026. Verified results will go up here once there's a full month of data to show.

We only publish figures from the client's own analytics, so this page gets results once they're real.

The work

Somii boxes and strip sachets laid out on a wooden desk beside a coffee and a candle — The morning desk: coffee, the box and the strips. Shot where the product actually lives, so it reads as part of a working day rather than a studio still.

Somii's morning and evening strip sachets floating side by side against a pale background — Morning and evening side by side. One image that answers the first question anyone has: there are two, and here is which is which.

Four Somii boxes arranged on a deep Bordeaux backdrop — Shot on the brand's own Bordeaux. Getting the colour right in camera keeps the feed consistent without heavy grading afterwards.

An open Somii evening box with its strip sachets on a red background — The evening pack opened up. A product this small needs depth and shadow to look premium at thumbnail size.

A Somii morning box and strip beside a coffee and an illustrated journal — Lifestyle shots like this do the selling. The packshots do the explaining, and a feed needs both.

A Somii box resting on an open hand — Product in hand. For something that lives in a bag or a pocket, size is a real question, so the picture answers it.

Want content like this for your business?

15 minutes, no pitch. We'll look at your current presence and tell you honestly what a month of content like Somii's would look like for you.

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